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We care about the world, animals make us happy and we love people. This is in the core of our founding sisters and therefore, the core of everything we do. We use only eco-friendly fabrics, produce under strict people-first standards, we don’t use animal products and try to reduce as much waste, water and energy footprints as we can. Our aim is having a finished product that is entirely fair and guilt-free, throughout its whole production process – For the people. For the planet. And for the animals.

Eco-friendly fabrics

Organic cotton (GOTS Certified)

A textile product carrying the GOTS label grade ‘organic’ must contain a minimum of 95% certified organic fibers. The Global Organic Textile Standard (GOTS) is recognized as the world’s leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain. For example: GOTS requires that processors and/or manufacturers report data on water consumption output and that they set target goals and procedures to reduce water consumption. Also: All chemical inputs (e.g. dyes, auxiliaries and process chemicals) must be evaluated and must meet basic requirements on toxicity and biodegradability/eliminability.


Tencel (Lenzing)

TENCEL® is the lyocell fiber from the house of Lenzing. It is of botanic origin, since it is extracted from raw material wood. Fiber production itself is extremely ecofriendly, due to the closed loop system.


Modal (Lenzing)

Lenzing Modal®, a modal fiber from Lenzing, is naturally soft on the skin and exceptionally ecological. The fiber is produced using Edelweiss technology. Edelweiss stands for a “symbiotic” production process – pulp, the raw material, is produced at the same site as the Modal fiber itself. Thus production can be done while going easy on energy and other resources. Simply Edelweiss!



Linen is made from cellulose fibers that are commonly derived from flax plants. This fabric is durable, linen can endure 20 years of wear, but it is also incredibly comfortable and flexible. The flax plant does not require much energy or water resources to produce and the entire plant is used to make linen, leaving no waste footprint. Linen clothing is naturally biodegradable and recyclable.

People first standards

Our collection is made in Bangladesh with strictly social criteria. Along with the implementation of the GOTS certificate (which ensures sustainable ways of cotton production, next to social criteria) we also work closely with a manufacturer who separately audits the factories in order to ensure the standards are as set below. Checking the wages is one of the major parts of these audits, as we (and our manufacturer) want to make sure the factory workers are paid at least 150% – 200% over the minimum wage.

Other social criteria that the GOTS certificate and our manufacturer frequently check are:

  • Employment is freely chosen
  • Freedom of association and the right to collective bargaining are respected
  • Working conditions are safe and hygienic
  • Child labor must not be used
  • Living wages are at least minimum
  • Working hours are not excessive
  • No discrimination is practiced
  • Regular employment is provided
  • Harsh or inhumane treatment is prohibited

Vegan company

Over 100.000.000 animals are used for fashion items every year. We want nothing to do with that. Our founding sisters are vegan in everything they do. They don’t wear any animal-origin materials, enjoy an entirely vegan diet, use cruelty-free certified products, and do not engage in anything cruelty related.
We are very proud to be a 100% wholehearted vegan company.