menu openen

Make me feel things | the art of sustainability

Our Taking Action platform is going artsy! On March 14th we will be hosting an art exhibition at the Fashion for Good experience in Amsterdam. We will also be auctioning T-shirts for Just Diggit. PS. You are invited! Let us know if you are coming >>

The frustration:
We feel that sustainability is still seen as way too much of a utopian idea – almost a chore – and not enough of a genuine feeling-based action. This thought came up when one day we observed a lady throwing her plastic bag into a regular bin because the recycling plastic one was full. After approaching her to find out why, she responded with a short “I don’t have the time”.

It got us thinking: Shouldn’t we be going a little beyond our own convenience?

The fact:
We have to change the way people perceive sustainability. It goes beyond an action you feel obliged to do, it must become an action you truly feel a part of.

The idea:
After chatting with that lady, we thought of ideas on how to make people feel sustainable instead of doing it just ‘cos-I-have-to’. And if there’s one thing that will make you feel things, it’s art. So we asked influencers/game changers to each team up with a different artist and create an art piece that reflects their feeling on sustainability. The exhibition will be displayed at the Fashion for Good Experience.

The game changers are:
Emanuelle Vos   x   The Flexican
Loes Haverkort  x   Tess van Zalinge
Kay Greidanus & Tarikh Janssen   x   Sallie Harmsen
Roy Berkenhamer   x   Darrin Umboh
Loulou Machiné   x   Lisa Konno

Fashion for Good Experience is world’s first interactive museum for sustainable fashion innovation. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. The goal is to change people’s hearts and minds on how they think about fashion and sustainability. Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your own buyer behaviour and leave with actionable steps on your Good Fashion journey.

But we’re not stopping there: Since our Taking Action platform is all about making a change, we’ve also asked them to create a T-shirt that we will auction for Just Diggit – an amazing charity that focuses on developing landscape restoration projects on a large scale using community-based rainwater harvesting, agro-forestry and climate resilient agriculture.

For more info on Just Diggit, watch this short clip or visit their website: www.justdiggit.org.

The hope:
We hope that after visiting the Experience, people will never forget the feeling they had when seeing the art pieces and will have learned more about fair fashion and sustainability as a whole. So they will go home and be inspired to become sustainable to the core, and hopefully inspire others to be so too.

Make me feel things | the art of sustainability

Our Taking Action platform is going artsy! On March 14th we will be hosting an art exhibition at the Fashion for Good experience in Amsterdam. We will also be auctioning T-shirts for Just Diggit. PS. You are invited! Let us know if you are coming >>

The frustration:
We feel that sustainability is still seen as way too much of a utopian idea – almost a chore – and not enough of a genuine feeling-based action. This thought came up when one day we observed a lady throwing her plastic bag into a regular bin because the recycling plastic one was full. After approaching her to find out why, she responded with a short “I don’t have the time”.

It got us thinking: Shouldn’t we be going a little beyond our own convenience?

The fact:
We have to change the way people perceive sustainability. It goes beyond an action you feel obliged to do, it must become an action you truly feel a part of.

The idea:
After chatting with that lady, we thought of ideas on how to make people feel sustainable instead of doing it just ‘cos-I-have-to’. And if there’s one thing that will make you feel things, it’s art. So we asked influencers/game changers to each team up with a different artist and create an art piece that reflects their feeling on sustainability. The exhibition will be displayed at the Fashion for Good Experience.

The game changers are:
Emanuelle Vos   x   The Flexican
Loes Haverkort  x   Tess van Zalinge
Kay Greidanus & Tarikh Janssen   x   Sallie Harmsen
Roy Berkenhamer   x   Darrin Umboh
Loulou Machiné   x   Lisa Konno

Fashion for Good Experience is world’s first interactive museum for sustainable fashion innovation. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. The goal is to change people’s hearts and minds on how they think about fashion and sustainability. Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your own buyer behaviour and leave with actionable steps on your Good Fashion journey.

But we’re not stopping there: Since our Taking Action platform is all about making a change, we’ve also asked them to create a T-shirt that we will auction for Just Diggit – an amazing charity that focuses on developing landscape restoration projects on a large scale using community-based rainwater harvesting, agro-forestry and climate resilient agriculture.

For more info on Just Diggit, watch this short clip or visit their website: www.justdiggit.org.

The hope:
We hope that after visiting the Experience, people will never forget the feeling they had when seeing the art pieces and will have learned more about fair fashion and sustainability as a whole. So they will go home and be inspired to become sustainable to the core, and hopefully inspire others to be so too.