menu openen

Who we are

Founded by twins Abigail and Lavinia Bakker, the idea of Goat first appeared from their need for a basic white T-shirt. Although easy enough to find, they found it was a different story once they filtered it down to a white T-shirt that’s sustainable, organic and affordable. What to do when you can’t find what you’re looking for? They simply decided to do it themselves.

“Sustainability is not sustainable if it’s not accessible” – That’s Goat’s motto. This means that the collections must be appealing, its source must be honest, the prices affordable and easy-to-purchase. Once all those boxes are ticked, the result is an ethically produced, 100% organic cotton T-shirt from as little as €17,95.

Over the years, the collections expanded beyond T-shirts. Sweaters, longsleeve tees, joggers and, more recently, their REmix and REcycle collection, always maintaining their ethical, sustainable and affordable DNA as strong backbones.

Keep reading to find out more about their People, Planet and Price promise.

People

Respected humans make our clothes.

Basics

As a fashion label, we want to give the people making our clothes the recognition they deserve, they are the real heroes after all, right? Our basic collection is made in Bangladesh under strict people-first standards. This means:

– Employment is freely chosen
– Living wages are at least 150% – 200% over the minimum wage.
– Working conditions are safe and hygienic
– Child labour must not be used
– Working hours are not excessive
– No discrimination is practiced
– Regular employment is provided
– Harsh or inhumane treatment is prohibited

REmix collection

The whole collection was produced locally in Amsterdam by Makers Unite, in the old Bijlmer Bajes (a former prison complex, fyi). Hold up, the coolest part: Entirely made by refugees, or better yet, talented newcomers from countries such as Syria, Lebanon and Palestine! The Makers Unite project is a social initiative that helps bring together such newcomers with locals, helping them settle and integrate into their new lives by providing them with career opportunities.

REcycle collection

This collection is made out of 95% recycled denim and the whole thing has been produced in Italy (near Verona) by a local company called Salgari. We have Pinori to thank for the yarn. Fun fact: Its owner is a badass old school rocker who happens to have his own vineyard, where he makes his very own vegan wines. Talk about a true Goat Gangster!

Planet

Comfy fabrics that are Mama Gaia approved.

Our fabrics are environment-oriented and we use organic cotton in the majority of our apparel. What does that mean? No use of toxic chemicals or GMO’s (genetically modified organisms) or anything else artificial in the farming process, allowing for the health of the soil, eco system and people to be preserved. That way, the environmental and social impact is kept to a minimum.

We are constantly developing our fabric sources. For example: mixing a little Polyester into sweater fabrics makes them more durable, but we are more than aware about its dangers to the environment. With that in mind, from next year on, we will be working with recycled polyester only.

Organic cotton

A textile product carrying the ‘organic’ label must contain a minimum of 95% certified organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain. For example: it requires that processors and/or manufacturers report data on water consumption output and that they set target goals and procedures to reduce water consumption. Also: All chemical inputs (e.g. dyes, auxiliaries and process chemicals) must be evaluated and must meet basic requirements on toxicity and biodegradability/eliminability.

Modal (Lenzing)

Lenzing Modal®, a modal fiber from Lenzing, is naturally soft on the skin and exceptionally ecological. The fiber is produced using Edelweiss technology. Edelweiss stands for a “symbiotic” production process – pulp, the raw material, is produced at the same site as the Modal fiber itself. Thus production can be done while going easy on energy and other resources. Simply Edelweiss!
www.lenzing-fibers.com

Recycled denim

The annual environmental impact of a household’s traditional clothing is equivalent to the water needed to fill 1,000 bathtubs and the carbon emissions from driving an average modern car for 9.500 km. Nearly 100% of clothing can be recycled, which can lead to tremendous downscaling in the use of resources like water, chemicals, dyes and fabrics. Our recycled denim comes from Pinori in Italy.

Our fabrics are environment-oriented and we use organic cotton in the majority of our apparel. What does that mean? No use of toxic chemicals or GMO’s (genetically modified organisms) or anything else artificial in the farming process, allowing for the health of the soil, eco system and people to be preserved. That way, the environmental and social impact is kept to a minimum.

We are constantly developing our fabric sources. For example: mixing a little Polyester into sweater fabrics makes them more durable, but we are more than aware about its dangers to the environment. With that in mind, from next year on, we will be working with recycled polyester only.

Organic cotton

A textile product carrying the ‘organic’ label must contain a minimum of 95% certified organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain. For example: it requires that processors and/or manufacturers report data on water consumption output and that they set target goals and procedures to reduce water consumption. Also: All chemical inputs (e.g. dyes, auxiliaries and process chemicals) must be evaluated and must meet basic requirements on toxicity and biodegradability/eliminability.

Modal (Lenzing)

Lenzing Modal®, a modal fiber from Lenzing, is naturally soft on the skin and exceptionally ecological. The fiber is produced using Edelweiss technology. Edelweiss stands for a “symbiotic” production process – pulp, the raw material, is produced at the same site as the Modal fiber itself. Thus production can be done while going easy on energy and other resources. Simply Edelweiss!
www.lenzing-fibers.com

Recycled denim

The annual environmental impact of a household’s traditional clothing is equivalent to the water needed to fill 1,000 bathtubs and the carbon emissions from driving an average modern car for 9.500 km. Nearly 100% of clothing can be recycled, which can lead to tremendous downscaling in the use of resources like water, chemicals, dyes and fabrics. Our recycled denim comes from Pinori in Italy.

Price

Kickass prices without lowering our standards.

After coming up with the idea of an organic and fair-trade apparel brand, we soon realized that one of our main goals was to keep the prices as low as possible. Normally a brand uses a retail store as a ‘middle man’, which causes the price to shoot up. With our “Sustainability is not sustainable if it’s not accessible” motto in mind we simply decided to cut out the middle man and sell from us the brand, directly to you the customer.

Here is an example:

Normal pricing:
Brand X > Middle man > You
Organic T-shirt = €44,95

Our pricing:
Goat > Middle man > You
Organic T-shirt = €17,95

With this strategy we are able to offer you, for example, organic basic T-shirts for €17,95. Not too shabby, right? The even better news is that we are constantly working on improving our prices further, so watch this space!

Vegan

We love animals, so we’re a vegan company. Simple.

Lets hit you with a hard truth: Over 100.000.000 animals are used for fashion items every year. Yes, that’s a tough number to digest, and we want nothing to do with it. As self-declared vegans, Abigail and Lavinia incorporate their love of animals in everything they do. The result is simple: As well as an ethical and sustainable brand, Goat is also 100% vegan. We hear you ask “But organic cotton is always vegan right?”. You are totally right, but if we ever launch a collection with fabrics that look a whole lot like animal materials, don’t worry, it will always be vegan!

Let’s hit you with a hard truth: Over 100.000.000 animals are used for fashion items every year. Yes, that’s a tough number to digest, and we want nothing to do with it. As self-declared vegans, Abigail and Lavinia incorporate their love of animals in everything they do. The result is simple: As well as an ethical and sustainable brand, Goat is also 100% vegan. We hear you ask “But organic cotton is always vegan right?”. You are totally right, but if we ever launch a collection with fabrics that look a whole lot like animal materials, don’t worry, it will always be vegan!

Taking action

With goat’s ideals set in stone, Abigail and Lavinia decided to go beyond just selling sustainable clothes. They set a new goal of turning words into practice and encouraging other to do the same, creating the Taking Action platform – a hands-on initiative that addresses issues that truly matter. Find out how you can get informed and involved.
Click here >>>

Sustainability library

To learn more on sustainability and see how you can make step-by-step changes in your own lifestyle, snoop around our library. It’s filled with useful info and tips to help you live a little better. Just in case. If you don’t know, now you know.
Click here >>>

Taking action

With goat’s ideals set in stone, Abigail and Lavinia decided to go beyond just selling sustainable clothes. They set a new goal of turning words into practice and encouraging other to do the same, creating the Taking Action platform – a hands-on initiative that addresses issues that truly matter. Find out how you can get informed and involved.
Click here >>>

Sustaina-
bility
library

To learn more on sustainability and see how you can make step-by-step changes in your own lifestyle, snoop around our library. It’s filled with useful info and tips to help you live a little better. Just in case. If you don’t know, now you know.
Click here >>>