Alex T-shirt Blue Melee

Our fabrics are environment-oriented and we use 100% organic cotton in all of our apparel. What does that mean? Compared to conventional cotton it is grown without damaging chemicals or pesticides, 91% less water is needed and it saves around 46% of CO2 and 61% energy. Still only 0,9% of te global production is organic. We need to do better.

As a fashion label, we want to give the people making our clothes the recognition they deserve. That is why we work with a production partner, that has the highest standards when it comes to their workers. To ensure safety and fair treatment, they systematically monitor the working conditions and practices of their partner factories, and implement concrete action plans to improve them.

Founded by twins Abigail and Lavinia Bakker, the idea of Goat first appeared from their need for an affordable and sustainable basic white T-shirt.

“Sustainability is not sustainable if it’s not accessible” – That’s the twins motto. This means that the collections must be appealing, its source must be honest, the prices affordable and easy-to-purchase. Once all those boxes are ticked, the result is an ethically produced, 100% organic cotton T-shirt from as little as €24,95.